What is a backlinks and how does it affect website ranking?


Backlinks are an imperative part of getting on Google’s first page, along with content. Let’s start by defining page rank (PR).

What is Page Rank (PR)?

Let me start with an example. Suppose you have a website on hypnosis but it is not getting many visitors because it isn’t on the first page of Google for any keywords. Google thinks that your site is not important because it’s not getting any traffic – it’s kind of Catch 22. Google gives your site a low PR or Page Rank, and your site now has a PR0 because it has no backlinks at all. Page rank is mostly based on the quality of backlinks and domain age.

However, some people may find your site and link to it from their site. When people link to your site and your Page Rank goes up and then might be PR1. However, a link from a small insignificant blogger does not really mean a lot to Google.

All of a sudden the National Hypnosis Centre, which is a high authority website with a PR 8, finds your website and links to your page. That immediately means that your Page Rank, or Authority, will go up because Google can see that someone important ranks your site. If you can get a number of links from High Authority Sites in your niche, your PR might all of a sudden rise.

Blogging and joining forums – I will discuss these two a bit later – are a great way of improving search engine rankings. Search engines do like to see sites linking to other relevant sites. The more links Google can see, the more chances your site has to be ranked. The more inbound links that point to your site, the more people will visit it and Google will then rank you higher.

The higher your page rank, the more important Google thinks your site is.

What are backlinks and how do they work?

To simplify: a backlink is a link from one site to another site. Backlinks are like votes. If you want to be on the first page of Google for the phrase “horse tacks” then you’ll need to get backlinks to your site with the keyword “horse tacks” in them. The higher the Page Rank of the site that’s linking to you, the more useful the backlink.

You can compare backlinks to an election: the person who gets the most votes wins the election. The website that gets the most votes wins in Google. These links to your site will do the best if they’re from sites that are relevant to your site. This means that our horse site would do best to get backlinks from high Page Ranking horse-related web pages.

Links to your site must be keyword-links. The quality of the backlinks is more important than the quantity. In other words, if you have 100 links from a hypnosis site to your dog-training site Google will ignore these. If you have only two links to your site from a PR8 dog-training website, Google will like it.

Let’s take a look at this, including a backlink from another site to our site:

When a visitor comes to your site they will see a number of links that they’ll want to click. If they click a link that takes them to someone else’s website then you lose them.

Also Read:

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Always try to make your external links open in a new browser window. This way you won’t risk your visitors moving away from your site. You can do this by adding the target=”_blank” attribute to the link.

If the link takes them to a page on your site then you keep them, and so have more opportunities to sell to them.

In most web design programs, there will be a choice to open a hyperlink in a new window or the same window. Here is a screenshot of how Web Plus does this:

This is one of the reasons that, on each page, there should be more internal links than outbound links.

One of the ways Google calculates Page Rank is by using a concept built on “more inbound than outbound links”.

To explain this it’s best to think of your website as a series of buckets. Each page or post is a different bucket.

Imagine that each backlink you get to your site pours a small amount of liquid (that we’ll call “link juice”) into the page’s bucket. Now imagine that any link on that page is a hole. An internal link is a hole that will pour your link juice into one of your other pages and keep it on your domain. An outbound link will take your link juice and lose it.


Over 50% of the links on each page should be linked to other pages on your site. This helps preserve the “link juice” (aka Page Rank).

Quick backlinking methods

There is a lot of stuff on the internet that is supposed to work wonders for you and automate links. Please investigate carefully before you commit to buy. Search for reviews on the software before you decide.

A link farm is any group of websites that link to every other site in the group. Most links are created by automated programs and services and will be considered SPAM. Link farms are websites created mainly for the purpose of creating links to a page. These websites are not real and are mostly automatically created by the software.


You SHOULD NEVER use link farms that randomly link thousands of sites to your site. Another name for these link farms is FFA or Free For All sites. Your site might get banned altogether and never be shown again.

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