Why Optimizing Your LinkedIn Profile Should Be One of Your Top Priorities in 2020?
Looking to find new talents for yourself or to be found? Go to LinkedIn, yea I mean go to LinkedIn! It might be you are looking for investors, partners, or new customers? Go to LinkedIn. Looking to expand your networks and polish your personal brand? You guessed it, go to LinkedIn. Optimizing Your LinkedIn Profile will scale you high for every opportunity.
As people turn more and more to LinkedIn to look for prospects, a new talent for their companies, influencers, partners, it is time to make your LinkedIn profile more important than ever. This call for Optimizing Your LinkedIn Profile
Why Optimizing Your LinkedIn Profile Should Be One of Your Top Priorities in 2020
A great LinkedIn profile will help you attract Human Resources or recruiters’ attention when they’re looking for a rightful person – a new talent to join their teams or to handle their job. I hope you are aware that about 90% of recruiters use LinkedIn on a regular basis!
Furthermore, LinkedIn is not for job seekers alone. It’s also a great way to position yourself as an expert in your field, niche, industry or even as an influencer! Many professionals use LinkedIn on a regular basis so optimizing your Linkedin will position you on the right track for both professional and personal development. Optimizing Your LinkedIn Profile is the gateway to the door of opportunity!
To put it straight, your profile look and feel, your activities on LinkedIn will greatly impact you and your personal brand.
Point to note before you start optimizing your LinkedIn profile, make sure these simple but very necessary factors are in order:
- Your Profile Picture and Background Picture
Use a high-quality smiling face picture, professional headshot, preferably 300×300 px as the case may be. It is recommended you make this picture visible to everyone.
You can set up your visibility in your profile – clicking “Edit public profile and URL” from the upper header-right corner.
In the right-side column, you see a rundown of your current visibility options. You can choose who to see your profile photo; your network, your contacts, all LinkedIn Members or “Public”.
I advise that you should set your profile picture public because when your profile picture visibility is public, you make yourself easier to be found (and trusted!) by your potential prospect – those who look for you via search engines.
Choose a good-quality background picture that represents what you are into or your Agency/comp[any or cause you to work for.
- Your Headline Summary
Describe what you do in your headline, not more than 120 characters or less. Be original and creative but clear and informative.
Include the most relevant keywords in your headline, as it makes it easier for the client to find you when looking for professionals in your field of specialization in LinkedIn.
- Workplace Information
take caution here! You must not list all of your previous jobs if they are not all relevant to your current position or nature of your job. Instead, focus on the workplaces and experiences that benefit you the most, and list your greatest achievements and areas of focus.
Update your current position regularly maybe every once and then as well! You may decide to refresh job experience for a specific position only after you have left your position or moved on to a new job or acquired a new skill.
- Your Skills
Add relevant skills, and ask your friends and colleagues to endorse you.
You don’t need to list all your skills when it comes to LinkedIn Skills. It is advisable that you list fever relevant skills and gain endorsements than to list a wide array of different types of skills but have no one endorse them.
Make sure you update this section a few times a year as well – whenever you learn a new skill or feel like a skill you have listed is no longer relevant to your career interests, make changes accordingly.
5. Good Summary: Optimizing Your LinkedIn Profile with
Your Linkedin summary section depends on the goal of your profile, the summary section should include 3-5 sentences that describe: your area of expertise, your years of experience in your industry, the types of organizations you’ve worked with, your skills, and what you’re most known for professionally.
Below are some short, short summaries you can modify to suit your needs.
(Your company name in here) are a group of highly resourceful professionals with a good sense of personal integrity, self-motivated and result-oriented, and have the ability to work under pressure with a high capacity of learning new skills. Confident and patient, a team player with a calculative ability to manage multiple priorities. Above all dependable and trustworthy.
As a group of professional customer-focused, we help clients find the subject and medium that best fits their unique identity, and then we provide a solution that solves their problem thereby developing a long-lasting relationship.
We are a worldwide system, performing since the beginning of millennial time. Giving universal administration to stage each business from branding to rebranding and everything in-between. Advertedia not only assures the best service are cultivated efficiently for society, but we precisely target the niche markets, demanding timelines and most importantly within budget. Our experiences building businesses in developing countries have taught us more than we could ever learn in any Business School.
With the help of our cross-functional teams, we are able to deliver end-to-end solutions in
business development. Our faithful partners aim to create the largest business system developed to take any business to its highest potential. We have hundreds of partners helping us to deliver top experience under the best quality and tightest time-frame.
Our vision: “We want to satisfy all our customers’ business needs and help them succeed financially.”
We work with small-medium, start-up and large businesses all over the world. We are ready at any time to provide you with the best service offering customized strategies to focus the target and prioritize every step accordingly.
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