Point To Note BEFORE Starting A Business Blog
Blogging is one of the easiest ways to start earning some bucks doing online business most especially in today’s world where digital and content marketing is continually increasing. In any case with such an extensive number of publicists bouncing on the blogging pattern daily basis, many persons are thinking which niches are really suitable to their tastes or putting aside the chance to consider the best techniques for going about it.
Before you embark on a business blog, the following question is worth answering before taking the last jump.
7 Questions You Must Answer BEFORE Starting Blogging Business
- Do you really think you need a blog?
Creating a blog and consistently maintaining the blog takes a particular level of commitment while putting into consideration how you can have a conceivable and harnessing tone of words into a pleasant sentence.
If you are the type who doesn’t enjoy writing or does not have creative ability or time to seat for an idea, there is another niche for you like creating a video or graphic blog.
Also read: How to increase your website traffic
But would starting a blog meet your business objectives? Or could other digital marketing methods like sales, of course, freelancing, SEO, affiliate program, ezine article submission or publishing a newsletter, if not better?
- Whom are your target audience
The underlying factor to first consider in reaching out to your target audience is knowing who they are and where they always go to find news relating to their products and services. Understanding where they go to find information about your services is very vital.
If a large number of your audience/visitors reside in the same city/town with you, it, therefore, means that offline advertisements are best suitable for you.
However, if any of your audience is from this part listed below, then you should consider using a blog to boost your product or services.
Does your target audience spent time finding out information online or do they read blogs? Or do they prefer getting news updates on their inbox? If the latter is correct about your audience, it then means an email newsletter is probably the best option than using a blog.
– Online users
Is your target audience, ardent internet user? If this is not the case, considering starting a blog or any online presence, for that specific purpose will just be a huge waste of time, money and effort.
– Blog readers
How often do the audience you are targeting read blogs? Do they appreciate it if the latest information is pushed to them through their email? If the latter is true, then considering newsletter as a better option than a blog.
Google Search users (search engine users)
blogging is the best way to improve your search engine optimization and then rank on google if you can target low competitor keywords. If your targeted audience uses Google search and any other search engines to find news updates or any information, blogging will help you get their attention.
- What is your purpose for starting a blog?
There are so many ways that a blog can be used to promote your business. But you need to ask yourself and follow-up on what do you intend to achieve with your blog? Blogs can help you –
– Increase your visibility and search engine rankings
– Brand yourself, your products, your services, your company
– Build a community and network with people who have similar interests
– Expand your reach to those outside your current sphere of influence
– Establish your credibility as an expert or thought-leader in your field
– Put a human face on your business
– Reach out to potential customers and stakeholders
Deciding exactly what you want to achieve with your blog can help you get focused so that you can spend your time and effort in activities that help, not hinder your business objectives.
- How much time can you invest in your blog business?
Business bloggers are always very serious with their blogging business, they spend quality time to write the content on blogs and also spend a great time researching and reading current events on their niche as well as browsing other blogs whose niche related to their field for latest information.
Once you made up your mind to invest your time and the required effort to sort of research, your blog will serve as a good branding tool for your business.
If not, you can hire a professional article writer who will do in-depth research and re-write it to parse any plagiarism checker. If not try to think again and again if your decision to start a blog business will be met.
- What blogging platform will be suitable for your needs?
Deciding which platform will suit your blogging decision is a vital and important step to decide on before starting a blog. You should only after you are familiar with the features and the benefits of each platform.
The reason you need to familiarize yourself with the features is that it will be very difficult to migrate an established blog from one platform to another platform once you have created it. Though you can move your blog to a new platform it can lead to losing your data, including search engine listings as well as your visitors, so you must be very serious here and don’t take this decision for granted.