While You Should Consider Building a Website?
You can’t do without a business website in 2020 if you desired an online presence for your business even if you are a start-up business owner. Did you know how important it is to develop a strong marketing strategy to spread the word about your brand? It requires a business website! And you also know your time is important, and you definitely don’t want to invest your time in a marketing campaign that won’t pay off.
There’s no doubt the internet and social media platforms need to be a part of your marketing strategy, but deciding which step to take is the hardest decision. But no matter the social media platforms you decide to use, I’m here to tell you that you can’t skip business website out in 2020.
Here are the top 5 reasons while your business needs a website in 2020.
Reason #1: There’s a Massive Audience
According to Statista, In 2019, the number of internet users worldwide was 4.13 billion, up from 3.92 billion in the previous year.
The modernization of countries around the world and increased utilization of smartphones has given people the opportunity to use the internet more frequently and with more convenience. However, internet penetration often pertains to the current state of development regarding communications networks.
There are over 4 billion active users on the Internet. No matter who you are or what you’re selling, the people you need to reach are on there somewhere.
Having that many people within your reach is incredibly valuable when you’re trying to spread the word about your brand this year.
Reason #2: It’s Cost-Effective
All you need do is to create content around your products or services and with the help of the sharing button, you can share your post to different social media platforms.
You certainly can pay to run ads and boost your posts on social media, but a business website also offers a great opportunity to reach your target audience organically.
Posting content and using hashtags is completely free, and there are a ton of excellent tools like auto poster plugins that can help you share your posts automatically as well.
By using the right keywords, hashtags, or location tags and other strategies, you’ll be able to engage with your audience without spending a penny.
Reason #3: It Makes You Relatable
All too often, brands appear to be nothing more than faceless companies forcing their products on services through ads. But a website (business website) gives you a unique opportunity to show the human side of your business and make yourself more relatable to your customers. This is because your website has about your page where your visitors can read the detail of yourself or about your business. Also, there will be a contact me page that will show your contact email and phone number through which you can easily be reached.
You can use the platform to show behind-the-scenes moments so your audience will know who you are and how you deliver your services. You can link your social media pages and your visitors can visit your pages to see your real you. And when your audience can relate to you, they’re far more likely to buy from you.
Reason #4: You Can Form New Partnerships
Social influencers have large audiences who care about what they do and say. Influencers are especially active on the Internet most especially social media where they use photos and stories to promote and recommend various products and services.
Forming partnerships with influencers over the Internet gives you an opportunity to reach the other Internet users and benefit from the established audiences that already trust their favorite influencers.
Also read: Sales and Marketing Manager Job Description
Reason #5: You Can Easily Engage Your Customers
People love being able to voice their opinions. The Internet and Social media give them a place to tell brands exactly what they think about the products or services they buy.
Having a business website will give you the opportunity to reach out and converse with your audiences, and you’ll have an easy way to respond and develop relationships.
The Internet is a valuable platform for all brands or business owners (small or big) should be capitalizing on.
So what are you waiting for? Ready to own your website?
Make sure you contact us using the comment box in the contact us page or simply email us at contact#ghoswriters.com
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